A Brand Day is defined by Wheels Up as a day with zero operational cancellations, a key measure of reliability and service consistency for members and customers. It's a case of so far, so good in 2026.
Wheels Up, a US provider of on-demand private aviation, has reached 100 Brand Days, or 100 days with zero operational cancellations, so far in 2026.
The achievement reflects Wheels Up's continued progress in strengthening performance and delivering a more reliable, customer-focused experience. It also reflects the work of teams across operations, maintenance, dispatch, crew scheduling, safety, fuel, supply chain and customer support.
“Reaching 100 Brand Days is an important moment for Wheels Up and, most importantly, for our customers and members,” says Dave Holtz, chief operating officer of Wheels Up. “It reflects the discipline, teamwork and focus our teams bring to the business every day. Reliability is earned one flight at a time, and this progress shows the standard we are setting for our customer experience.”
A Brand Day is defined by Wheels Up as a day with zero operational cancellations, a key measure of reliability and service consistency for members and customers.
The achievement follows sustained investment in Wheels Up's operational transformation, including fleet modernisation, stronger planning and coordination across operating teams, and a disciplined focus on safety, reliability and service execution.
“Operational excellence is central to how we deliver for our customers,” Holtz adds. “We are proud of this result, but we know it has to be earned again every day. Our focus stays on improving, executing consistently and delivering for every customer, on every flight.”
