SurfOS is validation that Surf Air's opinion as an operator translates, and the Palantir Ontology and backbone ensures it can deliver at scale, with enterprise-grade security, governance and access to cutting-edge AI.
Wheels Up Experience is the launch customer for Enterprise BrokerOS, Surf Air Mobility's SurfOS charter broker product powered by Palantir Technologies' Foundry and Artificial Intelligence Platform (AIP).
Wheels Up is one of the world's leading private aviation companies operating a controlled fleet of Embraer Phenom 300 and Bombardier Challenger 300 series aircraft and a unified go-to-market model including private jet and group charter, and offering hybrid private-commercial travel solutions through its one-of-a-kind strategic partnership with Delta Air Lines. The deployment of Surf Air Mobility's Enterprise BrokerOS marks another milestone in Wheels Up's ongoing transformation, which has centred on delivering best-in-class operational reliability, modernising its owned and operated fleet, and delivering a differentiated premium travel experience to its members and customers through its uniquely customer-centric business model.
The initial phase of the partnership focuses on transforming Wheels Up's charter workflow via Surf Air Mobility's BrokerOS software product, integrating critical data sources and enabling faster, more informed decision-making across the charter booking process and enhanced charter solutions for customers.
George Mattson, chief executive officer of Wheels Up, says: “This partnership is a defining step in solidifying Wheels Up as the most customer-centric, AI-forward and operationally excellent company in private aviation. By combining Wheels Up's scale, brand and aviation expertise with Surf Air Mobility's transformative aviation software and Palantir's leadership in AI, we are setting a new standard for how private aviation is sold, operated and experienced. This is technology as a competitive advantage in the marketplace, not a back-office function.”
Liam Fayed, co-founder of Surf Air Mobility, adds: “We built BrokerOS to solve the specific complexities of private aviation, and the value we've seen on our own On Demand private charter business has given us conviction in what it delivers. Wheels Up's mission to be the most technologically advanced private aviation company makes it an ideal enterprise launch customer to demonstrate the impact of BrokerOS at scale.”
Ted Mabrey, global head of commercial at Palantir, confirms: “What Surf Air has done is exceptionally hard: codifying operator expertise into technology that runs their own business and now proving that it can work for others. Wheels Up's launch of SurfOS is validation that Surf Air's opinion as an operator translates, and the Palantir Ontology and backbone ensures it can deliver at scale, with enterprise-grade security, governance and access to the most cutting-edge AI.”
Wheels Up and Surf Air Mobility have entered into an agreement with an initial two-year term, plus an option for a third, that includes customary software service level guarantees, under which Surf Air Mobility is expected to receive up to $12 million in subscription fees.
For Wheels Up, the deployment of BrokerOS replaces multiple legacy software platforms, freeing up engineering and operational capacity to focus on higher-value initiatives that further differentiate the Wheels Up customer experience.
In addition to driving cost and productivity benefits, the deployment of BrokerOS is expected to drive top line charter growth opportunities through faster throughput and improved lead conversion rates by: streamlining aircraft sourcing, quote generation, booking and customer relationship management; consolidating supply across Wheels Up's owned fleet operations and network of third-party operators; automating manual workflows that enable brokers to manage higher transaction volume; and delivering real-time business intelligence to surface actionable insights.
