The agreement continues an 18-year relationship, expanding Sentient Jet’s role across premium experiences, community programmes and charitable initiatives.
The Boston Celtics have extended their partnership with Sentient Jet through to the conclusion of the 2027–28 season.
Currently in its 18th year of partnership with the Celtics, the renewed agreement expands Sentient Jet’s presence across team initiatives, community programmes and premium fan experiences.
“We look forward to continuing our work with Sentient Jet, from enhancing the premium experience at TD Garden to expanding our impact through the Shamrock Foundation. Sentient Jet has been a trusted, innovative partner, and we intend to build on this momentum throughout the next several seasons,” says Ted Dalton, chief partnership officer at the Boston Celtics.
As part of the partnership, Sentient Jet continues its work with the Boston Celtics Shamrock Foundation, including serving as the “Hole in One” sponsor at the BCSF Golf Tournament, where it awarded $25,000 in flight credit and contributed an additional $25,000 donation to the Foundation.
Sentient Jet is also the designated sponsor of the VIP Cocktail Reception at the BCSF Tip-Off Gala.
Inside TD Garden, the Boston Celtics’ home arena, Sentient Jet maintains its branded “Sentient Jet Concierge Desk” within the PIMCO Parquet Club, appearing at every Celtics home game.
The company will distribute two promotional email offers to Courtside Club members featuring an exclusive flight card offering, while the Celtics will continue their membership account and referral programme with Sentient Jet.
“As a Boston-based company, we’re proud to continue our partnership with the Boston Celtics, an organisation that shares our commitment to excellence and teamwork,” says Alan Walsh, president at Sentient Jet. “Extending this partnership allows us to continue to support the team and greater Boston community. We look forward to the season ahead and building on the strong relationship we’ve created together.”
