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News Release

Denison Yachting and Northern Jet announce new luxury partnership

March 25, 2025:

Denison Yachting and Northern Jet, a leading US private jet charter company with a presence in both Michigan and Florida, are excited to announce a strategic alliance, delivering a seamless, first-class experience from private jets and helicopters to world-class yachts. Combining Denison Yachting's renowned expertise in high-end yacht brokerage and charters with Northern Jet's exceptional private fleet of jets, this collaboration delivers a bespoke travel experience for the world's most discerning travellers.

"Our partnership with Denison offers clients the peace of mind that their entire travel experience is carefully curated, from the moment they leave their home to the moment they step on board their yacht," said Northern Jet CEO Chris Bull. "By joining forces with Denison, we are setting a new standard in luxury travel, where every detail is meticulously curated and every moment exudes excellence. We are also creating access for our combined clientele to exclusive events and experiences."

Denison, celebrated for its commitment to authenticity and personalised service, and Northern Jet, known for its high-touch service and unrivalled operational control, will combine their strengths to offer exclusive travel packages. Discerning travellers can now look forward to luxury itineraries that begin with a private jet experience and transition effortlessly to an opulent yacht charter, ensuring an integrated travel solution that is as smooth as it is sophisticated.

This dynamic partnership offers a seamless sky-to-sea experience, ensuring clients enjoy a luxurious journey from the moment they board a Northern Jet aircraft to the instant they step aboard a Denison yacht. With expert brokerage consulting, buyers and sellers of superyachts and private jets gain access to industry-leading expertise for smooth transactions and unparalleled guidance. Clients also receive premier event access, including invitations to high-profile gatherings like the Fort Lauderdale International Boat Show (FLIBS) and VIP activations, showcasing the synergy between private aviation and luxury yachting. Additionally, exclusive charter packages provide tailor-made itineraries that combine premium private aviation with world-class yachting services, catering to the evolving needs of affluent travellers.

"Combining our forces allows us to deliver an unparalleled end-to-end luxury experience, setting us apart from any other provider in the market," said Bob Denison, president of Denison Yachting. "Our partnership with Northern Jet is all about enhancing every aspect of the journey for our clients, offering personalised service and bespoke travel packages that elevate the experience," remarked Jennifer Welker Peacock, head of global partnerships for Denison Yachting.

 

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Northern Jet