News Release

Execaire Aviation unveils new brand identity

Execaire Aviation's new brand identity was recently unveiled when it hosted a spectacular welcome reception to kick off CBAA 2024 at its hangar in Montreal, Quebec, warmly welcoming over 350 esteemed guests from the aviation industry and various other sectors. They had gathered under the impression that the Canadian full service business aviation group was simply hosting an event but were pleasantly surprised to join it in celebrating the evolution of its trusted legacy and the unveiling of its new brand identity.

Formerly known under various banners such as Innotech-Execaire Aviation Group (IEAG), Innotech Aviation, Skycharter, Innotech Aviation Services and Image Air Charter, these diverse entities have now been unified into a single, robust brand: Execaire Aviation. This transformation marks a new era for the company as Canada's premier private aviation solutions provider encompassing aircraft sales, charter services, management, maintenance, fixed-base operations (FBO) and flight operations.

The highlight of the evening was the official brand reveal by Execaire's president, Michael Fedele. In his address, he emphasised the meticulous efforts behind this rebranding initiative. This showcased its commitment to excellence and innovation, aligning with Execaire Aviation's distinguished history. Complementing the event, it displayed a legacy wall highlighting its 60 years of excellence in private aviation, depicting the transition of its brands. Furthermore, a new brand reveal video and globo lights projected in the hangar added to the evening's ambiance.

The reception transcended a mere corporate event; it was a celebration of Execaire Aviation's heritage and forward-thinking vision. The venue buzzed with energy as industry leaders, partners and guests mingled, exchanged insights and forged new connections. The atmosphere buzzed with anticipation and excitement, symbolising Execaire Aviation's cohesive vision and enhanced capabilities.

Looking forward, its commitment to safety, reliability and customer-centric service remains unwavering. This rebranding represents a significant milestone and sets the stage for future achievements and innovations in private aviation solutions. Moreover, the transition to Execaire Aviation consolidates and aims to deliver unparalleled service, not just a name change. By integrating its predecessor entities' strengths, Execaire Aviation positions itself to offer seamless solutions tailored to its clientele.

Execaire Aviation's new brand identity launch was a testament to its enduring legacy and visionary approach to the future. With a solid foundation and a clear direction, it is ready to deliver unmatched private aviation solutions across Canada and beyond. The company offers heartfelt thanks to CBAA for its collaboration and to all its guests for joining in this memorable celebration.