News Release

TAG Aviation launches latest fragrance, elevating in-flight experience with essence of Singapore

TAG Aviation is pleased to announce a new addition in the TAG fragrance collection, Orchid Bloom.

This fragrance symbolises TAG's presence in Singapore. Now with two bases, one at Seletar Airport and the other downtown, highlighting the importance of this pivotal area to TAG as a strategic location within a six-hour radius of any southeast Asian country.

The name “Orchid Bloom” draws inspiration from the orchid, the national flower of Singapore, which represents resilience and was chosen to aid in boosting national pride and identity. The fragrance is made from aromas of Petitgrain, Jasmine, Orchid Leaf, Patchouli, Oakmoss and Cedarwood which together make a delightful combination, embracing the essence of TAG.

To enhance the travel experience, the latest fragrance is offered to clients in the form of a diffuser that can be placed on their aircraft offering pleasing aromas throughout the journey.

Orchid Bloom follows on from last years' four fragrances, which represent TAG's Cayman, San Marino, Maltese and UK AOCs and were offered as classic simple candles. All of these fragrances fit well within the 'TAG Touch' offering, something that can't always be seen but that offers a whisper of elegance and sophistication.

“We are delighted to offer our clients this latest fragrance and hope they enjoy the beautiful aromas in the cabin whilst flying to their various destinations around the world,” says Elaine Turner, global marketing director, TAG Aviation.

The fragrance collection serves as a symbol of TAG Aviation's international presence, reflecting the company's commitment to providing exceptional service as a truly global entity.