News Release

Wheels Up announces new member programmes, service areas

Wheels Up Experience, the leading on-demand charter operator in the United States, today announced redesigned programmes to better serve its members and customers with tailored private aviation solutions that will feature industry-leading pricing and an enhanced flight experience and member service in its primary operating areas.

The new programmes take advantage of Wheels Up's significant network density along the east and west coasts and are designed to complement the flying habits of the vast majority of its more than 12,000 members and customers. The new programmes take effect on June 26.

"These new programmes represent a fundamental shift in how we are bringing our products and services to market to best serve our members and bolster our path to profitability," said Mark Briffa, chief commercial officer. "As Wheels Up has grown, we've seen that a one-size-fits-all pricing and geographic service model doesn't reflect how our customers actually utilise Wheels Up or allow us to truly capture the operational and financial benefits of our scale.

"By focusing our fleet in the areas where we have substantial demand and resource density, we are able to offer superior pricing, better service and improve the efficiency and profitability of our operations, all while keeping the customer firmly at the centre of everything we do."

Under the new programmes, Wheels Up will create two primary service areas, one east of the Mississippi River with parts of Texas and one focused in the western region of the country. These areas comprise more than 80 percent of customer flying in 2022.

Wheels Up will concentrate its King Air fleet, one of the largest in the industry, in the east region, while continuing to offer light, mid and super-mid types in both the east and west regions. Members will see lower prices across virtually all cabin classes, reflecting the operational efficiencies gained by a regionalised service strategy.

Wheels Up will continue to serve destinations outside of these primary service areas by leveraging the charter capabilities of its Air Partner subsidiary and its partner network. These flights will be dynamically priced at current market rates, and the company expects to continue to be price competitive relative to the broader industry.

These two denser service networks should also drive an improved member and customer experience through faster recovery times, better on-time performance and reduced operational complexity. Creating more predictable zones of travel will also help reduce repositioning and maintenance costs and improve overall profitability.

"Wheels Up was founded on a commitment to world-class service and an extraordinary member experience," continued Briffa. "These new programmes are designed to deliver on those commitments to our existing customer base while also being very attractive to new fliers. We look forward to continuing to provide unparalleled service as a leader in private aviation."