News Release

Jet Luxe implements Global Standards of Service Excellence for private jet travel in partnership with Forbes Travel Guide

Jet Luxe, a recently launched private jet charter, aircraft management and luxury travel management company headquartered in Dubai, is thrilled to announce the implementation of its Global Standards of Service Excellence, developed in partnership with Forbes Travel Guide. Forbes Travel Guide is the global expert in five star hospitality. These standards are designed to enhance service delivery and provide assurance of Jet Luxe's commitment to delivering the industry's highest standards. The implementation of the standards follows the completion of an extensive in-house service training programme led by Forbes Travel Guide's learning and development team.

In the words of Jet Luxe CEO Gabriel Madrid “We are here to give choice, knowledge and power to jet users. Whilst there is ample data available to those seeking to benchmark hotels and dining experiences, there is little available information to qualify service standards in the private aviation sector. By working in partnership with Forbes Travel Guide to develop our service standards, we set ourselves apart, giving discerning travellers a choice in line with their expectations. We are delighted to have worked in partnership with the Forbes Travel Guide, which highlights our commitment to global service excellence.”

The new Global Standards of Service Excellence will be rolled out across the business units from January 2022 and will cover the company's charter, aircraft management and global concierge service. This enhanced approach gives a guarantee of a highly quality controlled customer experience and seeks to provide Jet Luxe clients with a structure through which to measure quality.

Kamila Kicinska, head of concierge who is extremely passionate about customer service, says, “At Jet Luxe, it's not enough to deliver what the customer expects; for us, it's about leveraging our experience to predict a level of service they didn't yet imagine.”

Jet Luxe is the only private jet brand with bases outside of the United States to have committed to the programme of Forbes Travel Guide service standards and service excellence training, making it a unique choice for well-informed travellers. Forbes Travel Guide is known for its star ratings of luxury hotels, restaurants and spas globally and has brought its five star hospitality approach to its work with Jet Luxe.

“We are grateful to have the opportunity to collaborate with Jet Luxe, and we congratulate the Jet Luxe team for their dedication to enhancing service excellence across their fleet,” said Megan Torrance, senior vice president of learning and development at Forbes Travel Guide.

Jet Luxe looks forward to an enduring partnership and creating new standards for service excellence in this field it is so passionate about.