News Release

SHY Aviation launches lifestyle division

As privacy and safety become increasingly important for global travellers, SHY Aviation, the UK based on-demand business aviation company, has announced SHY Lifestyle, opening up its exclusive black book of preferred partners, hotels, residences, private islands, yachts and ski destinations around the world.

SHY Lifestyle is the global programme for the company's private travellers, a service to help clients feel at home anywhere across all continents.

Families and businesses are willing to travel again, with vaccine status reaching scalable heights. With considerable travellers rethinking commercial flying, 79% of UHNWIs are more inclined than before to travel by private jet, considering it a safer and more reliable flight solution. But to date, complexity in booking at destination has remained a concern for most travellers.

SHY Lifestyle is luxury management in its truest sense, providing the brokerage's frequent fliers with the benefits of an integrated team ready to support them at any step, whether traveling for work, exploring or relaxing.

SHY's fliers are a unique community of global business leaders, entrepreneurs, visionaries, founders, dignitaries, royals and families. SHY Lifestyle offers seamless access to suites, historical estates, private retreats, yachts and slopes through the simplest cart-to-cabin service, guaranteed privacy and a host of personal services to make clients' journeys as simple as possible.

SHY Lifestyle includes incredible partners across healthcare, islands, slopes, estates and yachts, starting from the best suites in the cities where SHY Aviation customers fly for business and pleasure, such as London, New York, Los Angeles, Dubai, Nice and Moscow; extending to the most in demand sea and mountain resorts, like Mustique, the Bahamas, Courchevel and St Mortiz, as well as destinations that are out of the ordinary, to travel off-grid ensuring total privacy.

With personally managed requests, SHY Lifestyle clients receive the best partners to start creating their private travel experience, tailoring everything to their preferences before they leave home to board their private jet.

Introducing SHY Lifestyle is the head of travel and lifestyle, Clare Lickley: “SHY Lifestyle marks the start of our growing demand for luxury travel management and car-to-cabin service, ensuring our service is not led by volumes of booking, but led by quality, trust and shared values. Our handpicked selection of partners are inspired by the desire to protect, preserve and promote the highest know-how of the best hospitality services. We work every day to ensure customers can access the best the world has to offer. We strive to provide safety, excellence and tranquillity.”