News Release

ASL Group and Rituals establish strategic partnership

Belgian private jet company ASL and its Dutch subsidiary JetNetherlands have established a strategic partnership with the Dutch home and body cosmetics company Rituals, to provide business aviation clients and passengers with a unique and relaxing experience before, during and after their flights.

Through this partnership, ASL and JetNetherlands will proudly offer Rituals products in all the aircraft of their fleet as well as in all their offices and airport lounges in Belgium and in the Netherlands. For this purpose, multiple Rituals products have been selected in order to offer customers a relaxing and invigorating experience.

These products will also be available to those customers who are making use of the company's network of FBO/ground handling VIP lounges.

A special amenity bag will be offered to passengers flying on long distances with ASL and JetNetherlands' mid-size and large jets.

For ASL Group's CEO, Mr. Philippe Bodson, this strategic partnership has several meanings:"This is a beautiful and very exciting partnership. Firstly because of the geographic proximity of our companies. We are proud to support and promote our respective products and services and thereby contribute to the development of local activities and businesses. Secondly, I believe our companies have very similar values and a common vision: we aim for excellence and for permanent improvement. This is what drives our activities every day, and the combination of Rituals products with our business aviation services is a perfect match for our customers. We are really thrilled to be able to present and offer the Rituals cosmetics in our aircraft and in our executive lounges."

Raymond Cloosterman, CEO of Rituals, commented "As a Dutch brand, Rituals is especially proud to announce our collaboration with ASL and JetNetherlands. Although we are growing our global presence every year, we will always be driven by our roots which begin here in the Europe. Expanding in the travel space is something that's always been at the heart of Rituals, as our philosophy is all about unveiling meaningful moments and finding happiness in the smallest of things, which can sometimes be overlooked for busy travellers. Our luxurious home and body products are aimed to make you feel good, and we're excited to make the journeys of ASL Group customers that much more enjoyable."