News Release

Leading the Asian general aviation market over 20 years, DGA Group continues to fuel industry with innovations

April 12, 2019:

Hong Kong-based Dragon General Aviation Group (DGA) is this year celebrating its 20th anniverdary. Over the past two decades, DGA has pioneered and continued to lead the Asian general aviation sector. Today, through its three distinct brands Aerochine, L'Voyage, and Jet 8, it continues to push on the forefront of general aviation in greater China.

DGA's founder and chairwoman, Diana Chou, who also helped establish the Asian Business Aviation Association (AsBAA) and still remains on its board of governors, was the first woman in Asia to sell a business jet in Asia. Chou first set up Sino Private Aviation Limited 20 years ago to sell business jets to the Asian market and was appointed as the independent representative for Bombardier Business Aircraft in Hong Kong, Macau and China. A decade later, Chou leveraged on her experience and market needs, and founded Aerochine Aviation Limited, which pioneered sales of helicopters in China and was appointed as independent representative of Bell Helicopter for the same region.

In 2013, Chou continued to trailblaze the industry and founded bespoke business aircraft charter consultancy L'Voyage to utilise owners' business aircraft that were not being fully put to use. L'Voyage, recognised as “Best Charter Broker” at AsBAA's Icons of Aviation 2017 awards by vote of its members, is the first Wyvern-accredited charter broker in Asia. Today, L'Voyage has solidified itself as a leading bespoke private aircraft charter and lifestyle travel partner for Asia's affluent.

A year ago, Chou along with veteran business aviation partner Adrien Chazottes launched Jet 8 Aviation Limited to provide boutique aircraft acquisition and financial advisory services to sophisticated aircraft owners in Asia. Jet 8 draws its experience from its over 200 aircraft transactions to their credit, ensuring that customers receive first-of-class expertise and tailored solutions to their private aviation needs.

Most recently, DGA added its fourth standalone brand, L'Voyage Travel. L'Voyage Travel sells commercial airline tickets, hotel reservations, bespoke tailored travel itineraries, ground transportation services, and among others, attracting both leisure and corporate customers in the region.

“I would like to extend my heartfelt thanks to our customers, partners and dedicated team for being part of DGA's success over the last 20 years. We have and will continue to steadfastly hold on to our core philosophy of looking after the best interests of the customer rather than our own, as I strongly believe that a customer's trust and satisfaction is the key to building any sustainable business. We will keep setting the bar ever higher,” said Diana Chou, founder and chairwoman of DGA.

As the Chinese market matures and its buyers become more rational in their purchase decisions resulting in increased pre-owned business aircraft transactions in the foreseeable future, DGA's two decades of pioneering expertise and experience are further called into demand from sophisticated customers seeking a team who have been consistently proven to understand exactly what the customer wants.