News Release

Serena Lui, charter services manager, Asian Sky Group.

Asian Sky Group appoints Serena Lui as new charter services manager

Hong Kong business aviation consulting firm Asian Sky Group's (ASG) charter services are now being managed by recently-appointed charter services manager, Serena Lui.

“Business jet charter has always been an important part of our business as it is typically the entry point for clients into a long-term relationship with ASG. Fortunately it's a growing business with ASG handling more and more requests from corporations and individuals,” says ASG managing director Jeffrey Lowe. “Serena has both the charter and operational experience needed to assist our current and future clients with all their charter needs.”

Upon completion of an Aviation Management Degree at Coventry University in the UK, Serena joined Hong Kong-based ground handling provider Jardine Aviation Services. During her time with the company, Serena worked in the aircraft dispatch and station control division where she worked closely with over 20 international airlines and coordinated with regional offices to resolve operational issues. After four years with Jardine Aviation Services, Serena moved to Hong Kong-based charter services provider L'Voyage, where she was aircraft charter operations officer and was later promoted to account manager.

With L'Voyage she focused on soliciting new charter business and closely monitored flight status and trip details to ensure flights were completed without disturbance.

“I'm happy to have the opportunity to bring my knowledge and experience to a well-known team,” says Serena. “I've seen ASG's work in the Business Jet Charter Report, which shows it has a true understanding of the chartering market and the skill set required to serve this market. Consequently, ASG can handle a wide-range of charter requests.”

ASG's charter services strive to ensure every trip proceeds on schedule and is completed to the full satisfaction of its passengers. In addition to on-demand charter flights, ASG also provides access to block hour flights, aircraft leasing and charter marketing.