JetSmarter pops the cork with luxury events launch

New York-headquartered JetSmarter has launched a programme of events and experiences that are accessible through its app. The first, in partnership with champagne house Dom Pérignon, is an all-access one-day flight and experience to the 2018 Masters Golf Tournament in Augusta, Georgia, in April. A shared charter return flight will take members to Augusta from Palm Beach in Florida. Dom Pérignon Vintage 2009 will be served in flight, and guests will gain premier access to the final round of the tournament. A private table will offer champagne tastings throughout the day.

The company is also collaborating with Swiss luxury watchmaker Hublot on a limited edition of 25 timepieces, reserved for travellers who purchase its three-year membership. The dial will feature the JetSmarter logo integrated into the sub-dial at three o'clock.

Founder and CEO Sergey Petrossov explains: “Our membership experience is unrivalled in terms of luxury and convenience. By partnering with top brands such as Hublot we are able to expand on that experience beyond our travel offerings to provide an item that simply cannot be bought outside of our elite community. This piece of fine jewellery is rare and symbolic of the connection across our community of leaders and savvy travellers.”