New year; new look for Mark Hawkins’ Smart Aviation

Smart Aviation unveils new identity

UK-based charter broker Smart Aviation Ltd has unveiled a new brand identity for 2018. In addition to a new logo, the broker has launched a website that incorporates the brand identity and strapline: 'European Charter Specialists'.

“Our new look is clean, modern and approachable,” says managing director Mark Hawkins, who founded the company in 2005. “We are no ordinary team; we have a unique mix of experience at Smart Aviation and we want our brand to be one that stands out.

“Almost all of our charters take place within Europe. It's our area of expertise, so it was a natural decision to convey our strength in the European charter market in our branding.”

The new website showcases the independent broker's full spectrum of aircraft charter services, with a home page video and large aircraft images throughout and a quick contact form to submit a charter request.