VistaJet growth behind launch of digital platforms

For the three months to end June 2017 VistaJet's total flight hours sold were up more than 51 per cent on the previous year. Programme membership revenue represented 63 per cent of total revenue, up from 55 per cent in the previous quarter. It sold over 6,000 new hours of annual subscriptions globally during the first half of 2017 alone. Its average aircraft utilisation rate increased by 11 per cent compared to Q1 2017.

For the first half of the year its customer retention rate reached 91 per cent as over one third of new hours sold were generated from add-ons. Renewal hours more than trebled, with new programme customers increasing by 61 per cent year-on-year. The company credits growth in part to its recent abolition of positioning fees, and in part to passenger demand from China.

China is one of the fastest growing markets for the company, which has witnessed a first half 12 per cent increase in passenger traffic departing from the country and a 14 per cent gain in those arriving. VistaJet's Asia team secured a 100 per cent customer renewal rate in greater China.

The company continues to demonstrate its commitment to the region by expanding its team and launching a Chinese language website. This follows the April launch of its bespoke WeChat booking platform.

Leona Qi, president of VistaJet Asia, says: “This is undoubtedly a good moment to build the demand we are experiencing. Being global means under-standing and catering for the unique cultural tastes and needs of each country. The launch of our WeChat booking system and a dedicated Chinese language website demonstrate our absolute commitment to creating a tailored travel experience.”