Centreline commercial director Phil Brockwell and CEO Tanya Raynes celebrate the rebranding of the company

Rebranding for Centreline

Bristol Flying Centre, the parent company of Centreline Air Charter, has undergone a total brand review to support its growth and continuing evolution as a European full service private jet management organisation.

The company, known as Centreline, was purchased earlier in the year by Guernsey-based Pula Ltd and recently increased its managed fleet of aircraft to nine after gaining the management contract of the UK's first Legacy 500 aircraft. The company has a new website encompassing its range of aviation services and a total corporate identity change that has been aligned across aircraft management, charter, FBO, engineering and ATO. In addition, a new pilot uniform, aircraft branding, marketing material and signage has been created.

CEO Tanya Raynes says: “It is important that Centreline retains its established values of being a boutique, customer-obsessed company but at the same time develops a modern identity. This is an exciting time and during this period of new ownership and growth it is right to invest further in our marketing strategy, thus creating an even stronger brand presence, on and offline.

“We have developed an identity that reflects Centreline's service ethos. No matter how large we become we will continue to offer the same bespoke, personal service with some of the most experienced and talented people in the business.”