Brian P. Reid brings more than 30 years of experience in strategic business development and hands-on execution across private aviation, luxury real estate, financial services, consumer engagement and sports.
flyExclusive has appointed industry veteran Brian P. Reid as chief commercial officer. Reid will lead the Kinston, North Carolina-based company's commercial strategy, with a focus on accelerating sustainable revenue growth, elevating the customer experience and strengthening alignment across sales, marketing, pricing, membership and strategic partnerships. He will oversee jet club, fractional, retail charter, marketing, fleet development and member services, working closely alongside flyExclusive's executive leadership team.
Reid brings more than 30 years of experience in strategic business development and hands-on execution across private aviation, luxury real estate, financial services, consumer engagement technology and professional sports. He has led large sales organisations, rebuilt revenue strategies and launched partnership programmes for Fortune 500 companies, iconic brands and early-stage disruptors, with a career built around selling premium products to the high-net-worth consumer.
Previously, as executive vice president at one of the largest membership-based private aviation platforms in the industry, Reid led exceptional growth in enterprise sales and secured strategic partnerships with American Express, Goldman Sachs, Morgan Stanley, Pinehurst Resort, Sea Island Club, Palmetto Bluff and Costco, driving significant expansion in membership acquisition and fund deposits, the same two engines that power flyExclusive's jet club and fractional programmes.
He later served as chief sales and marketing officer at Thomas James Homes, where he oversaw integrated revenue strategy across sales, marketing and customer experience, and most recently as chief revenue officer at an emerging private aviation marketplace, where he led all revenue-generating functions and contributed to double-digit growth in charter bookings.
“We're thrilled to welcome Brian to flyExclusive. He brings deep private aviation experience and a proven track record of growing revenue at scale,” says Jim Segrave, founder and chief executive officer of flyExclusive. “Our operating platform is performing at a high level, and Brian's leadership will help us reach more customers and build on the momentum we have created.”
Reid has also built and led multiple ventures in consumer engagement and retail media, with brand partnerships spanning Nike, Under Armour, Paul Mitchell and the NFL that produced record-setting sales and award-winning activations. He began his career in financial services, rising quickly and developing national sales strategies from the ground up. Reid holds a B.A. in Sociology from the University of Connecticut, where he was a four-year varsity football player and team captain.
“flyExclusive has built something genuinely differentiated in this industry, and that's what drew me here. This team has done the hard work of building an operation that performs, and my job is to bring the commercial side up to that same standard,” shares Reid. “This is a company with a true operating advantage and a team that has earned the momentum it has created. I'm excited to help more people discover what has been built here and understand what makes this platform so unique.”
Reid's mandate centres on growing the recurring, deposit-backed revenue base in jet club and fractional ownership, increasing flying activity among existing members and owners, and expanding the partnership and referral channels that bring qualified high-net-worth flyers onto the platform at lower acquisition cost. Because incremental demand is absorbed by an existing cost base, commercial gains of this kind carry the potential to compound the operating leverage the company has already established.
Reid joins following flyExclusive's strongest quarter as a public company. In the second quarter of 2026, the company reported record revenue of $111.1 million, up 22 per cent year over year, and Adjusted EBITDA of $4.2 million, a $9.4 million improvement over the prior-year period and the third consecutive quarter of positive Adjusted EBITDA. Gross margin expanded more than 500 basis points to 20.4 per cent, while flight hours grew eight per cent on a fleet six per cent smaller than a year ago. The company has guided to Adjusted EBITDA of $5 million to $7 million for the third quarter of 2026.
