In Australia and New Zealand alone, Rotortrade secured seven helicopter bookings in 2025, including six twin-engine and one single-engine aircraft, reflecting demand for both light twin and mission-capable platforms.
Rotortrade, a global pre-owned helicopter dealership, has highlighted the strategic importance of Asia Pacific and the Middle East and Africa, as both regions continue to play a leading role in the company's global performance.
In 2025, Rotortrade completed transactions across more than 30 countries in APAC and MEA, including Australia, New Zealand, Indonesia, India, Japan, UAE, South Africa, Nigeria, Zambia and Tajikistan. The company delivered a wide range of helicopter types, including the H225, AW139, AW169, 412EP, H145, AW109SP/T, 135T3, 119Kx and AS350/H125, supporting diverse mission profiles such as offshore (OGP), EMS, firefighting, utility, passenger transport and VIP operations.
Together, APAC and MEA accounted for more than 40 per cent of Rotortrade's total revenue and profit contribution in 2025, continuing to reflect their leading role within the company's global footprint.
APAC continues to show strong momentum. In 2025, the region recorded bottom-line contribution growth of up to 50 per cent year-on-year, aligned with Rotortrade's overall global performance, representing 25 per cent of total company sales and margin and 35 per cent of total transactions. Rotortrade's activity spanned 12 countries across Australia, New Zealand, Southeast Asia, China, India, Japan and Central Asia, with demand primarily driven by utility and EMS missions, alongside OGP, corporate/VIP and SAR operations.
In Australia and New Zealand alone, Rotortrade secured seven helicopter bookings in 2025, including six twin-engine and one single-engine aircraft, reflecting sustained demand for both light twin and mission-capable platforms in the region.
Across APAC and MEA, market activity continues to be supported by demand for versatile and cost-efficient helicopters, ranging from light single- and twin-engine platforms to medium twins supporting offshore and mission-critical operations. These dynamics remain broadly consistent with global trends, where EMS, utility and VIP configurations continue to represent a significant share of transaction volumes.
Rotortrade's ability to operate across these markets is supported by its integrated model combining helicopter sales, financing and leasing solutions, and in-house MRO capabilities. This end-to-end approach enables the company to deliver aircraft that are fully prepared for operations, while supporting customers throughout the asset lifecycle.
Commenting on the regional performance, Philippe Lubrano, founder and CEO of Rotortrade, states: “We continue to see Asia-Pacific and the Middle East and Africa as leading regions within our global business. The diversity of missions and the increasing operational requirements across these markets support steady demand for reliable, well-configured aircraft. Our focus remains on delivering solutions that go beyond the transaction, supporting our customers with the right aircraft, financing structures and technical capabilities over the long term.”
Aurélien Blanc, EVP and head of region APAC and MEA at Rotortrade, adds: “Our focus has been on building strong foundations across these regions, with an emphasis on consistency, customer satisfaction and long-term partnerships. This groundwork allows us to respond to operational requirements with the right level of support, combining aircraft availability, financing solutions and maintenance capabilities. Over time, this approach continues to strengthen our relationships with operators across both mature and developing markets.”
As Rotortrade continues to expand its international footprint, APAC and MEA remain central to its long-term strategy, supported by ongoing investment in regional capabilities and global infrastructure.
