Through XO membership, clients access the safety and service levels of the Vista ecosystem without long-term commitments, aligning with the dynamic lifestyles of today's global travellers.
XO, part of Vista, is bringing greater global access to aircraft and a growing portfolio of curated events and lifestyle experiences for its members.
According to The Knight Frank Wealth Report 2025, high-net-worth individuals increasingly prioritise lifestyle experiences and exclusive networks as part of their wealth strategy, underscoring a shift toward curated access and community-based value creation. Membership through XO reflects this shift, positioning private aviation as both a mobility solution and a gateway to a broader ecosystem of access and connection.
With an established presence in the US and continued expansion across Europe, Asia and the Middle East, XO serves a growing base of globally mobile clients seeking seamless digital booking paired with real-world advantages.
Matteo Atti, chief marketing officer at Vista, states: “Today's global flyers expect more than access to aircraft. They expect transparency, flexibility and meaningful advantages that extend beyond the journey. They want a seamless ecosystem that anticipates their needs, unlocks exclusive opportunities and delivers value at every touchpoint, in the air and on the ground.”
Membership through XO is designed to deliver increasing value the more members fly. Frequent engagement unlocks greater benefits, including loyalty credits, priority fleet access during peak travel periods and enhanced flexibility when booking.
As fleet availability grows worldwide, members benefit from greater aircraft choice and transparency, while confirmed aircraft details and upfront pricing ensure that what is booked is exactly what is flown.
Membership extends far beyond flight. As XO insiders, members gain curated access to sporting, cultural and business events that enrich every journey. They also enjoy Vista House hospitality, connecting with XO and VistaJet clients within the broader Vista community.
In 2026, members will have priority access to some of the world's most sought-after events, including Vista House in Augusta during the most highly anticipated golf tournaments of the year, the Miami and Monaco Grand Prix, and key moments surrounding the summer football championships across North America and the FIFA World Cup.
Through XO membership, clients access the safety and service levels of the Vista ecosystem without long-term commitments, perfectly aligning with the dynamic lifestyles of today's global travellers. Vista serves a range of travellers, from business leaders to entrepreneurs, private individuals and second-generation wealth, all seeking choice, efficiency and freedom.
Vista's leading brands, VistaJet and XO, provide private aviation solutions for every type of traveller. VistaJet delivers guaranteed, subscription-style global service on its iconic silver and red Vista members' fleet, while XO offers flexible, on demand access to one of the world's largest fleets, with over 2,000 vetted aircraft ranging from light jets for regional travel to large-cabin aircraft for long-haul journeys.
Building on its position as the largest private jet marketplace, XO continues to grow its global fleet and deepen luxury and lifestyle partnerships, providing members with greater choice and flexibility wherever they travel. In 2026, XO will continue expanding its portfolio of luxury lifestyle partnerships and destination-led access, with additional experiences to be announced throughout the year.
