ASA teams up with TLN to boost top-end business

Hong Kong’s ASA Group has teamed up with London’s The Luxury Network (TLN). Simon Wagstaff, ASA’s ceo, says: “What we are now able to offer will boost the luxury sector across the region.” Affinity-marketing group TLN has networks in Beverly Hills, London, Milan and Moscow and the Middle East with brands including Royal Jet, Sunseeker Yachts, Moet Hennessy and Harrods.

Wagstaff says: “Each TLN network is exclusive to its territory and ASA will own and manage the franchise in Asia. Membership of TLN is by invitation only and facilitates business development between premium companies through strategic alignment, affinity marketing, co-branding, events and partnerships.”

He adds: “We are inviting a few ‘founding members’ to join the network in Brunei, Cambodia, Hong Kong, Indonesia, Laos, Macau, Malaysia, Myanmar, Singapore, Thailand, The Philippines and Vietnam. We are also in discussions with a private jet partner in Asia.”